Article marketing is one of the most basic ways to boost your website’s visibility, and yet many online business owners overlook this extremely effective and inexpensive way to market themselves.
Because this type of marketing is so effective, many online directories exist that allow people to promote their online businesses. While most people who submit articles are trying to increase traffic to their websites, other people use the directories as a way to gain experience writing. The free directories give Internet business owners a way to build a library of keyword rich documents instantly.
Most directories, which are easy to sign up to, have guidelines you must follow, including:
*Article length-Some directories limit the word count and others require a specific word count for the submission to be accepted.
*Plagiarism rules-Directories are looking for original content and most will reject an article that is an exact copy of something else on the Internet. Note we said “exact copy.” If you’ve written something that is similar to another submission, you should be fine.
*Subject-For the most part, you can write about anything under the sun. However, some directories will ban specific topics or other requirements.
*Submission limitations-You will find that some directories do limit the number of submissions you can make at one time.
Following the directory’s guidelines is vital if you want your submissions to get posted. Before you post, make certain you understand and follow the rules.
Perhaps the best part of these directories from a marketing standpoint is that they nearly always allow you to see how many times your article has been read and (this is important) how many click-throughs that article generated. That way you can see which titles or submissions created the most interest so you can tweak your marketing campaign.
Many directories allow you to make a few extra bucks through revenue sharing or Google Adwords. If you have an existing Adwords account, you can piggyback it onto your directory account.
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